“Excellent firms don’t believe in excellence – only in constant improvement and constant change.” – Tom Peters
Excellent: very good of its kind; eminently good
Relevant: having direct bearing on the matter in hand; pertinent
This is a short and simple blog post.
What makes for a successful company or organization? How about this?
Excellence + Relevance
This may be the whole ball game. The organization does what it does very, very well – and, people feel like its product or service gives them exactly what they need (“bearing on the matter at hand”).
So, here are some options:
- Excellence + Not Relevant = no long-term success (disappearing customers)
- Relevance + Not Excellent = no long-term success (disappointed, departing customers)
- Excellence + Relevance = long-term success (devoted customers)
- Stay Excellent + Stay Relevant (vs. no longer excellent; no longer relevant) = longer-term success, dyed-in-the-wool devoted customers)
So, how is your organization doing?
Professional Speaker & Writer
Co-founder, First Friday Book Synopsis