Most of you guys probably already utilize e-mail blasts, e-newsletters, and the common social media sites (Facebook, Twitter, Pinterest, etc.) But after you see these stats, you may want to consider adding another one to that list.

According to YouTube, over 800 million unique users visit its website each month. That’s compared to the reported 167 million unique monthly visitors Facebook gets and the 39 million unique monthly visitors of Twitter.

If YouTube is shattering the leading social media website in the number of users per month, maybe it’s time for your organization to tap into it. And if your group already has a YouTube channel, make sure it’s being used correctly to reap the benefits.

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The purpose of YouTube is to share videos with the world.
It’s not only about making sure your direct audience sees the message; you can also get great ideas by watching what other groups are doing or how they’re handling situations.

Another plus—content is not expected to be posted as frequently on YouTube, so you don’t have to worry about uploading new videos every week.

If you’re going to post a subpar video, don’t bother posting anything at all.
You don’t have to invest in the most expensive camera. In fact, most people don’t know that audio is as important—if not more important—than the video.

A viewer would likely stop watching a video due to bad audio quality rather than bad video quality. That’s why television stations can get away with airing Skype interviews.

Bottom line: your video doesn’t have to be the best ever; but if it’s not very engaging, think twice about posting it (unless it’s something like an important speech from an official).

Ride the Viral Video Wave
A lot of viral movements have made their rounds on YouTube. Months ago, people were choreographing their own “Call Me Maybe” music videos; and recently, groups have been making their own renditions of the “New Harlem Shake”.

Don’t be afraid to hop on the next viral wave. It’s a great way to lightheartedly showcase your organization, but it’s very crucial to be punctual about it. If you post too late, you’ll be that out-of-touch group that laughed at the punch line too late.

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YouTube is a great tool to better the transparency and promotion of your organization. Plus, it’s free! Try it out and see how it works for you.

Written by:
Hope Boyd
Director of Communications, Strategic Government Resources
governmentresource.com