How to Lose Your Credibility… Fast!

I needed a mechanic’s opinion a few weeks ago about a car I was thinking about purchasing. So naturally, I hopped online and Googled repair shops that were in my area. I called around, checked for the best prices, and eventually narrowed my choices down to two companies.

To make a decision, I visited the websites of both companies. And after seeing one of the webpages, my mind was immediately made up.

What did I see? (I know the suspense is killing you.) It was a misspelling of the make of the car I needed to get inspected!

How could I trust a company that couldn’t even correctly spell the exact thing that I needed?

If you think about it, that’s the thought that comes into a lot of people’s minds when they see simple spelling errors. It may not mean the loss of a client, but it definitely tarnishes you or your organization’s credibility.

spelling_cartoonMaking sure “spell checker” is enabled won’t always help the situation because it won’t catch words in all caps or words that are actually in the dictionary (like a typo of write and right, too and to, quiet and quite, etc.).

That’s why you need to always check, double-check, and maybe even triple-check anything you send via e-mail, newsletter, social media post, or through the company’s website.

You won’t get it perfect. I definitely have had my share of cringe-worthy spelling mistakes that were caught too late, but the key is to not allow it to become habit.

Spelling errors are like paper cuts. Getting them every once in a while is a little irritating, yet tolerable. However, if you get paper cuts everyday, multiple times a day, that’s just plain annoying.

Besides, if all you have is your word, and it is full of errors, you don’t have much!

Before I get off of my English teacher soapbox, I’ll leave you with some great resources to avoid the common errors in spelling and grammar. You’re welcome!

Hope Boyd
Written by:
Hope Boyd
Director of Communications, Strategic Government Resources

2 responses

  1. Great observations Hope! We received a letter recently from an organization wanting to help us, “Keep our reputation in tack.” I can assure you – our reputation is better off not working with an organization that doesn’t know the difference between “in tack” and “intact!”

    1. HAHA! Exactly, Greg. It’s the little things that matter when you want to gain credibility. (Especially if your sole means of communication is through printed words!)

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