Presentation is Everything

I don’t get to watch a lot of TV, but when I do, I like watching any of Chef Ramsey’s cooking shows.

One thing he emphasizes is plating the food. Plating is the way food is presented. It doesn’t matter how good the food really tastes—if it doesn’t stimulate the eyes, it will affect how appetizing the customer perceives it to be.

The same is true with anything that needs to be presented—including information.

Gone are the days when you could get away with writing a two-page summary, filled with words and numerical data, expecting people to read it. (You can thank social media for that.)

Your audience wants to understand the message quickly and in a way that doesn’t take too much work to decipher.

I’ve already discussed the need of keeping it simple; but for presentations, handouts, flyers, or even your organization’s website, everything also needs to be visually pleasing and organized.

Formatting is so important. Start a new paragraph for important points, utilize bullet points when necessary, and bold the appropriate words.

If it isn’t visually pleasing, the odds of people actually reading or hearing what you have to say are lower.

Don’t believe me? Which one of these recycling flyers do you prefer?

recycling flyersThe purpose of the flyers is the same: informing the public about which items are recyclable. However, The flyer on the left contains too many words and doesn’t easily present the main points.

You want to make sure that even if someone were to skim your material, the point would still be understood.

So after you gathered what you want to say, you’re not finished yet! Spend just as much time working on the best way to present it.

Hope Boyd
Written by:
Hope Boyd
Director of Communications, Strategic Government Resources

2 responses

  1. One thing I have learned over the years is that in communicating, our goal is to convey information, not to impress people with our software skills or vocabulary!

    1. Very true, Charles. You don’t need software skills or high vocabulary, but you do need to capture the audience’s attention. Information should be presented in a concise and understandable manner, while looking clean and organized.

      Thanks for your comment!

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