As You Eat More Chikin and Eat More Kale, READ MORE BOOKS!

News item:

A Vermont T-shirt maker has been granted a trademark for the phrase ‘Eat More Kale,’ a decision the state’s governor on Friday hailed as a victory for ‘the little guy’ over a ‘corporate bully.’

 Bo Muller-Moore, who lives in Montpelier, had been ordered to cease using the phrase on T-shirts and other merchandise by the fried chicken chain Chick-fil-A, on the grounds it violated its trademarked slogan, ‘Eat Mor Chikin’.

From ‘Eat More Kale’ Guy Beats Chick-fil-A In Trademark Battle

It turns out the kale guys won the battle—they can use the phrase Eat More Kale. Good for them.

I’m not going to weigh in on what’s best for you. I do suppose a case could be made that you should

Eat Mor Chikin
Eat More Kale

I definitely think we should all Eat More Blue Bell Ice Cream (OK – probably not much more).

But I think I can say this with confidence: You would probably do yourself a favor if you commit to


Different studies and surveys pretty much reveal that people, on average, don’t read very many books. One survey I once read said that the average male college graduate, after graduation, reads only about one full book a year.

Oh, the book lovers read a lot of books. If there were three people in a room, a never-read-a-book-person, me, and Bob Morris, our average would be very high. I read quite a few books a year. But Bob reads many, many, many more books. So, in a room of three, with Bob in it, the average would be off the charts.

But there aren’t that many people like Bob out there.

(And, by the way, we’ve now learned, thanks to big data connected to all versions of e-books, that a lot of people only read a few pages/chapters into the books they buy. We sort of suspected this—now we know this).

So…here’s your challenge. We’re getting close enough to next year, 2015, to start thinking about what we could accomplish next year. Here’s my challenge:



Recreate your book reading for 2014. How many books will you have read this year? Now, for next year, add to that number. READ MORE BOOKS next year than you read this year.

Chick-fil-A does not tell us how many chikins to eat; they just encourage us to eat more chikin. The kale folks don’t tell us how much kale to eat; they just encourage us to eat more kale.

So, I won’t tell you how many books to read. I just encourage you to READ MORE BOOKS.


That is all.

Randy Mayeux
Contributed by:
Randy Mayeux
Professional Speaker & Writer
Co-founder, First Friday Book Synopsis

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