Tag Archives: values

New Year’s Resolutions for Elected Officials Who Want to Leave a Legacy That Matters

Worker carrying suitcase on the road with numbers 2016

In electing me to office, my fellow citizens have entrusted me with the sacred duty of shaping the future of our community. Because I am committed to creating a future that is brighter and healthier and more beneficial to all citizens than when I was called to lead, I will:

  1. Base my decisions on the next generation more than the next election, committed to the ideal that my loyalty must be to the entire community (both now and in the future) and not merely to those who got me elected.
  2. Focus on mission, vision and values as the benchmark for my decisions and recognize that my responsibility is the pursuit of the greatest good for the entire community and not the satisfaction of any particular group’s agenda.
  3. Make decisions based on fact based evidence and not allow myself to be manipulated into bad decisions for the future based on the decibel level of critics.
  4. Recognize that “it takes a smart man to know where he is stupid” and have the wisdom to be smart.   Accordingly, I will value those who have the courage to tell me what they really think and will listen sincerely to those who disagree with me to truly understand their perspective, recognizing that understanding other perspectives makes me a better leader.
  5. Embrace my responsibility to govern rather than to manage; recognizing that if I am doing staff’s job I am not doing my job, while also understanding and embracing the appropriately exercised governance role of holding staff accountable.
  6. Place a greater emphasis on solutions than on problems; while refusing to offer solutions before I understand the problem.
  7. Understand that mutual trust is the foundation for everything and that if I refuse to trust others they will be unable to trust me.
  8. Protect the integrity of the process more than the rightness of my position; I will fight hard for my issue but then unify behind the governing body when the decision is made because the decision was made with integrity of process, even if I disagree with the outcome.
  9. Understand that my deeply held beliefs, values and positions will be strengthened, not compromised by courteous, respectful and civil discourse. I will not treat someone as the enemy just because we disagree.
  10. Treat everyone with dignity and respect because of who I am as a leader… not because of how they treat me or what I think about them.
  11. Be a role model for civility. I will not treat my colleagues or staff in any way that I would be embarrassed if my five year old child treated someone the same way.


Written by:
Ron Holifield
CEO, Strategic Government Resources


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What’s Your Message?

Anheuser-Busch has a history of innovative marketing and advertising campaigns. One of my favorite childhood commercials featured the three frogs named Bud, Weis, and Er. With Anheuser-Busch’s attention to detail and marketing creativity, I was shocked to see their failed marketing initiative this week as part of their #upforwhatever campaign.I-immediately-regret-this-decision-anchorman

The social media campaign, which was comprised of various slogans written on Bud Light bottles, asked customers to record themselves living out the slogan on their bottle and upload it to social media as #upforwhatever. Anheuser-Busch intended for the campaign to encourage spontaneous fun with a new slogan that appeared this week and read, “The perfect beer for removing no from your vocabulary for the night.  #upforwhatever.” tumblr_m7yzzfS5Eq1rpmhcs

Instead of promoting spontaneous fun, the public was outraged with the thought of promoting unwanted sexual assault. The National Institute on Alcohol Abuse and Alcoholism estimates that approximately one-half of sexual assaults in America involve alcohol.tumblr_m7jy2fWL8B1r79z72o1_500

I tend to agree with Christopher Ingraham, a reporter for the Washington Post, who wrote, “After this incident, it’s frankly dumbfounding that the latest tagline made it through countless levels of review and ended up on a beer bottle—especially given the close links between alcohol consumption and sexual assault.”

Bud Light vice president Alexander Lambrecht responded, “It’s clear that this particular message missed the mark and we regret it.”

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As you can see by this fiasco of a mega-corporation who has numerous levels and review processes related to their advertising and marketing, an organization’s message can unravel quickly. Anheuser-Busch went from being a company promoting spontaneous fun to being a company in which consumers question their values.check-yourself-before-you-wreck-yourself

In your organization, you need to focus on your message daily. From media communication, community newsletters, internal communication, and economic development advertising, you are marketing your city daily to not only your residents, but all potential customers.

Use your core values as a guide and plan your message accordingly. Check your message and repeat it often.


Written by:
Katie Corder
Executive Search Manager

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